Eddie Bauer Website

Transforming eddiebauer.com into a best-in-class ecommerce website.

Eddie Bauer Logo
Services
  • Branding
  • UX Design
  • UI Design
  • Copywriting
  • SEO

Eddie Bauer is an outdoor apparel brand with a deep history in the Pacific Northwest. Started by Eddie himself as a single storefront known as “Bauer’s Sport Shop” in downtown Seattle in the 1920’s, the brand has grown to be a household name throughout the United States and worldwide.

“Mentor has been a trusted design and technology partner for us over the past year. Their extensive knowledge and expertise in the digital space has driven loyalty to the Eddie Bauer brand.”

Kristen Elliot – VP of Marketing

The Challenge

In anticipation of the company’s 100 year anniversary, Eddie Bauer sought out a partnership with Mentor to transform EddieBauer.com into a cohesive, brand aligned, best-in-class ecommerce experience.

The Solution

The new website was designed as a destination to inspire and enable a core audience of active enthusiasts. We leveraged Eddie Bauer’s partnerships with outdoor adventurists to incorporate storytelling, performance visuals, and authenticity into the shopping experience. Functionally we streamlined the shopping funnel through features such as personalization, visual search, improved filtering, a simplified checkout, and a compelling and clear adventure reward and credit card integration.

Connecting with Brand Enthusiasts

The new website was designed as a destination to inspire and enable a core audience of active enthusiasts. We leveraged Eddie Bauer’s partnerships with outdoor adventurists to incorporate storytelling, performance visuals, and authenticity into the shopping experience.

Streamlining the Shopping Experience

Functionally we streamlined the shopping funnel through a whole new information architecture along with features such as personalization, visual search, improved filtering, a simplified checkout, and a compelling and clear adventure reward and credit card integration.

Elevating the Brand

Through a series of moodboards we were able to explore new ways to envision Eddie Bauer’s existing brand. Bold type treatments, with colors and textures pulled in from highlighted products, set a new tone for the site.

Visual Search Patterns

Adding product images along-side search suggestions helps shoppers find what they are looking for more quickly and also allows Eddie Bauer the flexibility to feature products within the search results.

Friction Free Check-out

Special attention was place on the checkout flow from the start of the cart through to conversion to ensure there were no roadblocks for customers and they had a smooth buying experience.