Visual Design
TV & Video Production
GenXComm (GXC) is a private wireless network provider for enterprises. They aimed to create a marketing video to announce a new partnership and technology. Mentor suggested using motion graphics to reduce production costs and effectively illustrate tech concepts through animation instead of live action.
We created a concise script that introduces the product, highlighting its benefits and functionality. The storyboard includes clear visuals to effectively communicate the message and outlines the video’s pacing.
We developed high-fidelity mockups incorporating all artwork for the final animation, utilizing brand colors. The bold, futuristic style was inspired by the moodboards created for the product website.
We carefully curated background music that complements the desired mood and conducted auditions for voice actors to deliver the narration. Ultimately, all elements were integrated and animated to create the final video.
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