Our Capabilities
We focus on four key areas; design & development, digital transformation, strategy & consulting, and staffing. We pride ourselves in our flexible approach to engagement and assisting our clients wherever they have needs.
Design & Development
From User Experience Design to User Interface Design, our team works closely with our Development teams, clients, and partners to implement all of our solutions no matter how complex.
Our robust user research experience allows us to work with current and future users and stakeholders in order to gain important insights into common workflows, pain points, and goals associated with current and new experiences. User research often takes the form of workshops, interviews, surveys, contextual inquiry, and polls. Qualitative results of user research are then blended with quantitative results from analytics in order to create fully informed recommendations for design and technology decisions.
User Experience Design often begins with Information Architecture or a site map, which defines where all the content will live and be structured, and it then moves into user or system flows which help illustrate how all of the pages and workflows will interconnect. Once these early decisions are made, the interaction design i.e. wireframes begin. As the wireframe process is happening for all the screen level pages, the visual designers are working to translate the client brand and wires into the user interface look and feel. Once approved, these artifacts are all delivered to the development team along with proper documentation so they can begin building. All of this work is typically done in cycles so that the work moves quickly and in parallel.
Our approach to technology is to first understand the needs and requirements along with any existing languages or platforms being used. Once this is complete, we will either work with what already exists or recommend new approaches to facilitate the needs. With this approach, it allows us to be technology agnostic and build using the languages and platforms that are right for the needs. We work with many modern or widely used web technologies including React, Vue, Node, PHP, and others. For mobile app development, we utilize native languages like Command C, Swift, Java, and React Native. For eCommerce and Content Management, we have extensive experience with Shopify, Shopify Plus, WooCommerce, Hybris, WordPress, Adobe Experience Manager, Craft CMS, and more.
All marketing begins and ends with the customer journey. The ability to acquire, convert, and retain no matter if it’s selling products or capturing leads it all has the same fundamental elements. We have the ability to strategize the mechanics and touch points to execute across the journey, along with the individual components. These components are often display & native advertising, marketing videos, email campaigns, and social posts.
We work with brands of all sizes from large corporate clients to startups that only have a name. We have the ability to strategize and implement an entire brand from the ground up, or update an existing brand to evolve it while still maintaining the equity built over years of history. Our branding work is often contextualized within the process of a website or software project which allows the client to see the branding decisions immediately implemented and make more informed decisions along the way.
Although we focus on digital, often times traditional print design needs come up. We do not shy away from any design challenge and have the ability to execute graphic design for packaging, trade shows, billboards, signage, brochures, presentations, and more.
Your message is important. Clear and concise communication is our strength. We write copy for marketing, advertising, content, SEO, and tech that is specific to the medium while always considerate of the brand voice.
Digital Transformation
Our team can help you determine the right systems, architecture, and integrations to optimize your data stream and increase your ROI.
Understanding and documenting the business goals and technology needs are the first step. We can assist in gathering all of this information and documenting it for future use.
Reviewing the current systems allows us to identify where software may be needed or outdated as well as where there are certain gaps in the technology that may need to be filled. Detailed recommendations are provided once the audit is completed.
Once the requirements and software needs are defined we work with our clients to determine which software solutions could solve the needs and make contact with the vendors. Initial requirement and feature reviews then lead to demonstrations. Vendors then provide further information and pricing which can be used for final evaluations.
Proposed system architecture diagrams are created that showcase all of the different software, databases, 3rd party integrations, and custom solutions. This allows all involved parties to understand where they fit within the overall solution and for dependencies to be easily called out, understood, and documented.
Ensuring all of the systems work together and are tested thoroughly is a large undertaking. We work with our clients to provide assistance wherever it may be needed. Often this means additional engineering, API integration, quality assurance, or technical project management support.
Strategy & Consulting
We can help you break down complex problems, give sound advice, and establish a path forward.
We can assist you with all the strategy needed to go to market with a new brand. Whether it’s launching a new brand, extending your existing brand, or creating a new product line we can assist with how to present it, how it should look, and how it should sound.
The approach we take when developing marketing strategies is to start with the business goals, competitive landscape, and customer journey. All of the touch points in the journey become the logical locations for marketing messaging and visuals. Whether you are selling products or acquiring leads, the mechanics of the strategy all start with where your customers will interact with the brand and how you can differentiate yourself from the competition. Once this is all mapped out we then assist with the creative campaigns to attract, convert, and retain.
Our Search Engine Optimization consulting starts with an analysis of where you sit within the search engine rankings, an audit of your website content and current implementation, and where the opportunities to increase your SEO placement may be. We can then assist you with implementing all of these solutions or handoff the recommendations for your team.
Utilizing social media and programmatic digital advertising channels we can assist with the media buy strategy, advertising placement purchases, campaign tracking, analysis, and optimization.
We have a wealth of knowledge and love to teach. From agile principals and design thinking, to the fundamentals of marketing, we can assist you and your organization with integrating new business practices or even just educating you on how we do what we do.
Staffing
We utilize our robust network to fill gaps on your team and can even transition contractors from our projects to yours.
Often times our clients may need additional assistance on projects or only need to fill a gap on their team. We utilize our large network of talent to fill those needs quickly. We can even provide creative direction, project management, or other oversight for no additional charge. This is an added benefit of working with an agency over a traditional staffing firm.
Specialized roles can be hard to fill and evaluating the talent can be even harder. Since we are experts in the field for the roles we help fill, this relieves the pressure and gives our clients confidence in the candidates we bring forward for full time roles.
