Brand Strategy
Product UI/UX Design
Video Production
Video Direction
Motion Graphics
Gradial is a company that specializes in agentic AI marketing operations. Founded in 2023 by a team of former SpaceX and Microsoft engineers, the company focuses on solving the “content supply chain” problem for Fortune 500 enterprises like T-Mobile, AWS, and Prudential. Gradial’s “agents” function as digital coworkers that can perceive, reason, and take action within a company’s existing tech stack in order to streamline bulky and bifurcated processes.
While Gradial possessed a robust technological platform and refreshed brand guidelines and web designs, they faced two hurdles for successful Series B funding:
Our strategy was two-fold: Define and Deliver.
First, after studying their product and doing stakeholder interviews, we identified three key capabilities at the core of their product offering. Then we broke the complexity down to identify easy to understand benefits and real world examples so we could tell the story of their value in simple visual graphics and animations.
Second, we used this marketing narrative to create animated assets for their website, and motion graphics segments for their videos, working quickly with Gradial to make sure everything was up to date before they showcased their product at Adobe Summit 2025. Later we helped edit and finalize the video announcing their Series B funding.
To demonstrate their future-facing innovation to investors, we designed the user interface and experience (UI/UX) of a forthcoming product dashboard. This visual design was then seamlessly integrated into a dynamic product showcase video.
We designed and created a full set of custom motion graphics specifically for Gradial’s current website. These assets were engineered to breathe life into their complex concepts and provide a sophisticated, contemporary feel that matches their AI-driven approach.
We edited and produced motion graphics for a celebratory, confidence-boosting video announcing the successful closure of their Series B funding round.
The visual overhaul and video production gave Gradial the brand presence needed to instill confidence in its investors. Gradial successfully secured $35 million in Series B funding, reaching it’s goal.